The Osterfeld Agency X Ellie Rand PR

The Osterfeld Agency is excited to announce our partnership with Ellie Rand Public Relations! Together we will be helping small businesses across the state of Louisiana. We cant wait to work together to try and stay ahead of these difficult times for business owners and customers alike.

Ellie has over 25 years’ experience in the Public Relations industry. She has crafted and executed Public Relations campaigns for clients in the restaurant, tourism, hospitality, spirits, education, law, and non-profit industries, among others. She is known as a creative leader, crafting and executing multi-level Public Relations campaigns that involve a variety of tactics, including special events, publicity,  community outreach, partnerships, and social media content.  Ellie is admired for her ability to build widespread awareness for her clients while meeting marketing and sales goals. An accomplished copywriter and published essayist, Ellie began her career as an editorial assistant to the late Hunter S. Thompson and as a Book Publicist with Simon & Schuster in New York City. She has also served as Executive Vice-President for Community Engagement for The Times-Picayune/ Ellie holds a Masters of Mass Communication from L.S.U.’s Manship School of Mass Communication and a B.A. in English from Newcomb College of Tulane University.

The Osterfeld Agency To Provide Free Support Amidst Coronavirus Panic

The Osterfeld Agency announced today that they will provide free support for restaurants and hospitality businesses who are looking for assistance on how to manage social media platforms and effectively communicate with their customers due to the coronavirus. The agency will provide free support and training for business owners who need help with accessing these platforms, where to post, how to post and when is the most effective time to engage with customers on their channels.  The agency will also help with messaging in the event of any public relations issues, from an advisory standpoint.

Services include:

Facebook Training:

We will teach you how to create and boost posts that reach your customers, how and what to post to your stories to keep people engaged, and how to manage your news feed in regards to responding to comments.

Instagram Training:

We will teach you how to manage your instagram profile including posts to your feed, your story, and boosting posts to get in front of your customers.

Copy/Content Help:

We will help you come up with content and copy that focuses on your business and keeps your customers in the loop.

These services will be free to those who need them from March 12 – March 19th and will be available on a first come first served basis.

“I think it is important that the restaurant and general business community come together to help each other out during difficult times. This is going to be one of those times for a few weeks. If we work together we can all come out strong on the other side” said Michael Osterfeld, President of The Osterfeld Agency.

“We will be making our staff available to support as needed daily from noon – 5 pm, and we will help as many people as we can” he noted, saying that response times will be based on volume.

The Osterfeld Agency is a New Orleans based leading hospitality marketing agency providing full scale services in branding, social and digital marketing, web development and more.

For assistance, please contact the agency at (504) 533-8869, our live chat on this page, or send an email to and someone will get back to you as soon as possible.


LRA | Coronavirus Preparedness

CDC | Coronavirus Disease 2019 (COVID-19)

WHO | Coronavirus Disease 2019 (COVID-19)

Press Release: The Daily Beet Joins The Osterfeld Roster

Welcome To The Team

The Osterfeld Agency is pleased to announce that The Daily Beet restaurant and cafe has joined our roster!

Something For Everyone

The Daily Beet offers a wide range of vegan breakfast and lunch dishes all made with fresh ingredients. Don’t worry if you’re an egg for breakfast type of person though, you can add an egg to your meal if you aren’t strictly vegan.

Grab and Go

If you arent looking for a whole meal and just need a “pick me up” don’t fret. The daily beet has a great selection of juices and smoothies to choose from!



Come On By!

Stop by one of their three locations, either on Magazine, Girod in the CBD, or in St Roch Market!


You can find their Magazine Street menu here, their St Roch Market menu here, and their Girod Street menu here.

Press Release: Barcadia Joins The Osterfeld Agency

The Osterfeld Agency is excited to announce that we will be working Barcadia as its marketing and public relations agency going into the new year. We have a lot of exciting stuff planned for the new year and cant wait to show you what we have in store for 2020.

We hope you stop by and we look forward to seeing you. Lets kick off this new decade with a bang!

Nola Caye Set to Arrive in December

A new but welcomed addition is on its way to the Warehouse District

The owners of Restaurant des Familles in Marrero are set to launch a new eatery at 898 Baronne St. in the Warehouse District called Nola Caye. Nola Caye will serve “Caribbean inspired cuisine,” creating a nice relationship between island flavors and local cuisine.

But Who’s Behind this Food Fusion

Co-owners Bryan and Brooke Zar have extensive careers in hospitality. The two of them spent six years working in management with Houston’s restaurant organization in nine cities before finally coming home to New Orleans in 2008. In 2009, the couple purchased Restaurant des Familles from its former owner and have spent the last decade transforming it into a great spot for locals and tourists alike.

Menu Preview:

The menu features starters ($8 to $16) such as coconut shrimp, ahi tuna ceviche and jalapeño queso dip. Customers are also available to choose from several taco options such as Baja fish and Caribbean pork, or sandwiches like a Cuban or even lobster rolls. For entrees ($15 to $33), they will offer a Jamaican beef stew and grilled mahi-mahi with chimichurri sauce and black bean-mango salsa. This is only a handful of items from the menu which will feature more than what we have listed here.

Keep your eye out for the opening of Nola Caye and tell us what you think about it if you get a chance to try their fusion between Caribbean and Local flavors.

For more food and restaurant news, stay updated at

Food Talk with Chef Scotie and Michael Osterfeld

Food Talk With Chef Scotie 

Join Chef Scot Craig of Katie’s, Francesca, and Bienvenue, and Michael Osterfeld of the Osterfeld Agency on this weeks episode of esteemed New Orleans food critic and radio personality Tom Fitzmorris’s podcast. Chef Scot talks food in New Orleans and about his newest restaurant Bienvenue located in Harrahan, Louisiana.

Check out the Podcast here.

Duke LoCicero’s Dab’s Bistro Opens in Metairie

 For More Information:

Ron Ehemann

Chief Operating Officer, The Osterfeld Agency




October 20, 2019

Metairie, LA


Chef Duke LoCicero opens Dab’s in Metairie

For almost three decades Chef Duke LoCicero could be found whipping up 4 star masterpieces at Cafe Giovanni in the French Quarter.  His New World Italian cuisine – Creole-Italian – was defined by Southern Italian classics with a Louisiana flare.  But then worsening business conditions, high-profile crime, and street construction drove him away.  In 2017, Chef Duke closed his NOLA landmark.  

Late this September, LoCicero surprised again when he opened a New Orleans bistro smack dab in Metairie.  In a take from his legal name, Dabney Ewing LoCicero, his new restaurant is called Dab’s Bistro (3401 N. Hullen Street near Lakeside Mall).

Dab’s was created from love.  Truth be told, Chef Duke just simply loves creative cooking.  And Dab’s is nothing if not creative.

The building has housed several restaurants, the last being Cello’s, but Duke changed it all.  He built a new kitchen, the biggest in which he’s ever worked.  He hired local artists to decorate the comfortably modern interior.  And, he brought many of his fine dining dishes from  Giovnni’s, but with a small plate twist.   This isn’t burgers and steaks.  The menu includes Chef Duke’s classic meatballs, bolognese, an outstanding beef short rib. (But you can get a burger, too)

Dab’s has a clean, open look.  The choice of light wood and moderate lighting creates a space where you’ll find comfortable whether in jeans or dressed to the nines.  It’s a colorful place with a large bar and many small plate selections, perfect for light or “bar dining”.  While its not a sports bar and surely doesn’t feel like one, Dab’s does sport a huge screen in one of its two dining rooms and another over the bar.  Dab’s is a great place to take in a game, particularly if you’re hungry for fine food.

“Since opening we have seen a lot of great reviews of Chef Duke’s food and the people are loving it.   They are really glad to have him back.  Close the the mall and everything, Dab’s has something for everyone.   And, he plans to be open for holiday dinners like Thanksgiving, Christmas Eve, New Years Eve and more.”  Said Michael Osterfeld, who handles publicity and marketing for Dab’s through The Osterfeld Agency. “I particularly love the Beef Short Ribs and the Meatball’s! – two of my favorites!”

Chef Duke says he hopes to extend Dab’s hours in the future, he’d like to go late night.  “After 10 there really isn’t anything but burgers.  In the French Quarter there is, but not in  Metairie.  I’d like to change that.   I want to serve our most popular dinner dishes until 2 AM Thursday thru Sunday with a bar featuring bourbon and whiskeys.”

Born and raised here, Chef Duke is a Metairie celebrity of sorts.  The New Orleans Chapter of the American Culinary Federation named him “Chef of the Year” (1999) and “Top 25 Chefs in New Louisiana” (2011).  He was named “Best Executive Chef” by City Business (2008).  The Louisiana Restaurant Association awarded him “Restaurateur of the Year (2004).

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Osterfeld To Use MPRESS As Exclusive Printing Partner – New Orleans


For more info/ press contact: 

Ron Ehemann, The Osterfeld Agency

(504) 533-8869  Media and Press – Extension: 3


Today, Osterfeld Agency assistant creative director Graham Cooper announced that the agency has agreed to a printing and publishing partnership with MPress, a New Orleans based high volume printing company.   “After touring the facility and seeing their capabilities and quality I am confident that MPress will deliver the best quality for our clients, who are among some of the top brands in the city”.  Said Cooper.

Osterfeld Agency is a marketing and operations consulting firm specializing in restaurants and the hospitality industry.   They create brand identity, manage social and digital ads, print ads, experiential marketing – basically, the entire marketing picture for their clients.

MPress will be the exclusive printer for materials such as menus, mailers, business cards, flyers, brochures and any other printing needed.

‘We wanted to work with someone local, where, if we need something on the fly we can get it done quickly and without delay.” Cooper said.  “Their offices are only about 2 miles from us, we like that”.

The Osterfeld Agency is a New Orleans based restaurant marketing and operations consulting firm.


Find more information about MPRESS:  HERE

For more information about Osterfeld Agency clients:  HERE


For more info/ press contact:

Ron Ehemann, The Osterfeld Agency

(504) 533-8869  Media and Press – Extension: 3

Bienvenue on Hickory, Get’s New Direction Under Chef Scot Craig


For more info/ press contact: 

Ron Ehemann, The Osterfeld Agency

(504) 533-8869  Media and Press – Extension: 3

Scot Craig named Executive Chef at Bienvenue, On Hickory.

NEW ORLEANS, August 5, 2019 – Chef SCOT CRAIG, known through New Orleans for his bustling neighborhood restaurants (Katie’s in Mid City at 3701 Iberville St. and Francesca at 515 Harrison) has taken the helm of Bienvenue, On Hickory, in Harahan, redeveloping the menu and setting a new course for this local Harahan favorite, including the long awaited addition of brunch.

While the physical changes to Bienvenue will come over time, Chef Craig has already taken leadership of the restaurant, making his mark on the menu with incremental changes, some of which are available now.  Serving contemporary creole cuisine along with a seasonal variety of fresh southern favorites, Bienvenue offers both indoor and outdoor seating.  

Craig is also adding to the already growing staff.  Chef Nick Locicero, son of famed New Orleans Chef, Duke Locicero, has joined the team at Bienvenue putting his creative ideas to work at the new hot spot.  

“Scot Craig is an icon in the food business here in New Orleans and the owners of Bienvenue couldn’t have made a better pick for a new executive chef.  I am really excited to see what they come up with,” says Michael David Osterfeld, food critic at and President of The Osterfeld Agency, a New Orleans based restaurant marketing firm.

Talking to owners Patrick Gros and Kevin Marrone, Gros said, “We’ve really been looking to take Bienvenue to the next level and we felt that Scot was the partner who could do that for us.   Our goal is to make it the best neighborhood spot in town.  If anyone can make us the destination in Harahan for the best food, it’s him,”  they both agreed.

Bienvenue will add Sunday brunch to the menu starting August 18th at 9 a.m. (limited menu)  and to include a bottomless Mimosa, Sangria and Bloody Mary bar.  

Bienvenue has also launched a new VIP club where customers get a free app just for signing up, free birthday dinners, and more.  You can sign-up in advance at 

Bienvenue, on Hickory, is located at 467 Hickory Ave., Harahan, LA and open Monday – Thursday from 11:30 a.m. to 9 p.m., Friday and Saturday from 11:30 a.m. to 9:30 p.m. and Sunday from 9 a.m. to 3 p.m. (once brunch begins).   For menus, specials and more go to 

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EVENT NOTICE:  Chef Scot will be hosting a Media/ VIP Brunch in the coming weeks, to request an invitation please email

If you would like more information or to schedule a time to review/ interview this restaurant contact:

Ron Ehemann, The Osterfeld Agency

(504) 533-8869, Extension: 3