Osterfeld Agency is providing free support to over 30 restaurants in New Orleans and the surrounding areas for the next 2 weeks while businesses struggle to keep customers engaged and safe during the current pandemic.
Communicating with your customers so they understand the actions you are taking to protect both your staff and their health is an important step in letting people know, while not overreacting, that you are taking this seriously and following the advice of professionals.
Our awesome creative team has created 10 short video graphics that are free to all to use on social media, their websites and other places to communicate with their customers in a positive and educational way.
Check them out. Download and use them as much as you like. Free forever.
Simply right-click to download the image or click the image to download the video.
The Osterfeld Agency announced today that they will provide free support for restaurants and hospitality businesses who are looking for assistance on how to manage social media platforms and effectively communicate with their customers due to the coronavirus. The agency will provide free support and training for business owners who need help with accessing these platforms, where to post, how to post and when is the most effective time to engage with customers on their channels. The agency will also help with messaging in the event of any public relations issues, from an advisory standpoint.
We will teach you how to create and boost posts that reach your customers, how and what to post to your stories to keep people engaged, and how to manage your news feed in regards to responding to comments.
We will teach you how to manage your instagram profile including posts to your feed, your story, and boosting posts to get in front of your customers.
We will help you come up with content and copy that focuses on your business and keeps your customers in the loop.
These services will be free to those who need them from March 12 – March 19th and will be available on a first come first served basis.
“I think it is important that the restaurant and general business community come together to help each other out during difficult times. This is going to be one of those times for a few weeks. If we work together we can all come out strong on the other side” said Michael Osterfeld, President of The Osterfeld Agency.
“We will be making our staff available to support as needed daily from noon – 5 pm, and we will help as many people as we can” he noted, saying that response times will be based on volume.
The Osterfeld Agency is a New Orleans based leading hospitality marketing agency providing full scale services in branding, social and digital marketing, web development and more.
Harley-Davidson is a household name across America. They are known for their quality, iconic bikes and now, their riding academy.
With this campaign, we had two overall goals. Increase sign-ups and participation over the summer for the Harley-Davidson Riding Academy and along with that, promote the availability of used inventory to new riders who would be likely to be interested in making a purchase.
Increasing sign-ups for the academy was the first challenge that we tackled. Our initial planning and research indicated a few things that were important as we began planning the ads and structure. First, we hypothesized that someone who is taking the riding academy for the first time probably did not own a bike. We also predicted (not unexpectedly) that after taking the class, the rider would then be likely to be interested in making a bike purchase. Research indicated that most new riders purchased used bikes. So everything fits together in this case quite nicely for targeting.
There were a lot of demographic pieces that we took into consideration but a couple of big factors for us were age, income, and general interests. Through split test targeting, we quickly realized that a 30+ demographic produced a higher ROI. These people were more likely to have disposable income and be stabilized if they had a family in the works. They also had about 10 years in their jobs so they would likely be a group to have credit to be able to make a purchase. The income demographic is a key piece as well. Having the income to be able to purchase a bike and maintain the requisite lifestyle is important. We wanted to target our ads at people who had the interest and the means to become a lifelong Harley rider. By targeting these specific potential riders, were we able to reduce cost per acquisition by 20% across the board and reach more engaged users.
The second goal ended up being a product of the first result. Once we had engaged with someone interested in the academy we then targeted those people with in-stream ads and follow up campaigns with specific inventory images and price points based on their interest and income level. The theory here is that if they were interested in the class, and had clicked something related to the class, then it was time to target them with options to purchase.
Overall the campaign was regarded as a success and we were able to bring ROI from our efforts to the dealers and deliver on our promise.
Osterfeld Agency can manage campaigns for small businesses to large business, locally, nationally or globally. Our team has the experience to create engaging content and share it with audiencues to produce the RIO you are looking for. Talk to us today about how we can help!
Michael Osterfeld is the President of The Osterfeld Agency and Mikes Big Mouth Media. He is an expert in digital marketing strategy including social media, search, web and brand design. Over the last 10 years, his sites have created billions of traffic clicks for companies around the globe.
This post may have been written by a staff member and not Michael Osterfeld personally.
Welcome To The Team
The Osterfeld Agency is pleased to announce that The Daily Beet restaurant and cafe has joined our roster!
Something For Everyone
The Daily Beet offers a wide range of vegan breakfast and lunch dishes all made with fresh ingredients. Don’t worry if you’re an egg for breakfast type of person though, you can add an egg to your meal if you aren’t strictly vegan.
Grab and Go
If you arent looking for a whole meal and just need a “pick me up” don’t fret. The daily beet has a great selection of juices and smoothies to choose from!
Come On By!
Stop by one of their three locations, either on Magazine, Girod in the CBD, or in St Roch Market!
Brand Personality. What is it? Why does it matter?
We live in an era where everyone can see nearly everything that you do. There are pros and cons to having an online presence and an engaged audience. As a marketing and design agency, our social accounts exist to educate, update, and entertain our audience. The real question is, who is our audience and why are we sharing anything with them? Charlotte Day, a senior content marketing strategist at Contentworks, wrote on her blog, “A strong brand personality helps to create consistency across all consumer touch points. From your website to your social posts, there should be a strong brand identity which will make your followers feel safe and secure as consumers. Indeed, consistency can boost revenue by up to 23%, so it’s well worth knowing your brand inside out and coming up with content and style guides for all team members, so they’re on the same page.”
Your personality as a marketing agency matters. There are tons of marketing agencies, freelance designers, and design consultancies that are competing for commercial clients. How do you set yourself apart? Chances are, many of these competitors do great work. But, so do you! Your personality may just be the reason that you won a client over a competing bid and they may not have known WHO you are unless you made that clear on your social accounts. So, make yourself known, and appeal to your specific audience…
Who is Your Audience?
Who do you post for? Who likes, comments on, and shares your content? When it comes to The Osterfeld Agency, we post for our clients, potential clients, other design agencies, and designers and marketers who may want to work with us. It’s important to us that we share a bit of our client work, a window into our company culture, and tips that people in the marketing or restaurant industry can utilize to grow revenue and engagement.
You have to have an audience in order to have a meaningful personality. Think about yourself first. You are a microcosm of a brand. Why do your friends spend time with you? What does your significant other say about you to other people? What would your boss say about your work ethic? All of these things make up your brand and the people listed above count as your audience. Now think about your actual brand. Who is your audience and how would you talk to them? Define yourself and you have defined your audience.
So, Who is The Osterfeld Agency?
The Osterfeld Agency is small. We are close knit. Our interns work with our creative director and our president. There is a clear hierarchy, but there is also mutual respect. Each person is treated as an individual and creativity is nurtured. William Cooper, our digital media intern, manages all of our social accounts and our blog (even though he isn’t writing this post). When you hear from The Osterfeld Agency on social media, you are hearing directly from William, but you are also hearing from the rest of us. We have worked to develop a brand voice that echoes our creativity and agency personality. We are creative, we are hands-on, we are goofy.
How to Craft Meaningful Content
Create content that matters to you, and curate your audience based on your own interests. The easiest way to generate an interested following is to be yourself. Could you imagine making content that you didn’t care about? People can tell when you don’t care. So, do stuff that you care about! You will see us meeting with our clients weekly, eating at their restaurants, socializing with them. We are in an industry that operates in both business and pleasure. Our clients are our friends. Of course, we produce work for them, but we enjoy every aspect of production. We shoot photos and videos of food because we love to. We conduct interviews with our clients because we are interested in what they have to say and we think you will be, too.
Written by Graham Cooper
The Start to A Good Day:
Our morning began at the office; checking emails, updating social calendars, and finalizing the details of a website build for a new client. Mike asked, “Hey, want to go check out Stanley this morning? I hear they’re a great breakfast spot.” My answer was, “Duh.” Because who doesn’t want to check out new breakfast spots? Especially one that situated right on the corner of Jackson Square caddy-corner to St. Louis Cathedral. We parked about two blocks away with no trouble, but if we had come a month earlier, we may have spent 15 minutes trying to find a spot. Upon arrival we were greeted at the front door and asked to be seated next to a window. Through the window we could see street artists, musicians, and tourists alike making their way through the square and into the quarter.
We waited about three minutes and were ready to order. Our waiter came over almost as soon as I had set my menu down and we ordered. I ordered the Breaux Bridge Benedict and Mike got the Eggs Benedict Poor Boy. We both ordered sides of the Creole Breakfast Potatoes. The Breaux Bridge Benedict was made of two thick pieces of French bread (likely Leidenheimer’s) topped with boudin, cheese, poached eggs, green onions, covered with hollandaise sauce and ham on the side. The Eggs Benedict Poor Boy is a po-boy with a breakfast twist. Slices of ham sit on top of toasted French bread with poached eggs, hollandaise sauce, and green onions. The Creole Breakfast Potatoes were to die for. They are a standard potato hash well seasoned with creole flavors and green onions mixed in for some extra flavor.
Enjoy Some Pictures:
Stanley was a phenomenal experience and some of the best breakfast food I have had in quite a while. I would highly recommend this place to any New Orleanian and especially to tourists looking to get a delicious start to their day. Thanks Stanley!
When asked for comment (across our only desk), Mike Osterfeld says, “That was a f*cking delicious breakfast.”
Stanley can be found at 547 St. Ann Street in the French Quarter. They are open 7am to 7pm every day.
Go like them on Facebook!
Written by Graham Cooper
New Orleans is a Saints town. And Harahan is no different. Saints fans are spread far a wide here in the surrounding area. So, Bienvenue is hosting Saints watch parties for every game.
Drink specials, happy hour menu, good company and great fun. Check out Chef Scotie talking about the Saints game watch parties below.
**FOR IMMEDIATE RELEASE**
For more info/ press contact:
Ron Ehemann, The Osterfeld Agency
(504) 533-8869 Media and Press – Extension: 3
Today, Osterfeld Agency assistant creative director Graham Cooper announced that the agency has agreed to a printing and publishing partnership with MPress, a New Orleans based high volume printing company. “After touring the facility and seeing their capabilities and quality I am confident that MPress will deliver the best quality for our clients, who are among some of the top brands in the city”. Said Cooper.
Osterfeld Agency is a marketing and operations consulting firm specializing in restaurants and the hospitality industry. They create brand identity, manage social and digital ads, print ads, experiential marketing – basically, the entire marketing picture for their clients.
MPress will be the exclusive printer for materials such as menus, mailers, business cards, flyers, brochures and any other printing needed.
‘We wanted to work with someone local, where, if we need something on the fly we can get it done quickly and without delay.” Cooper said. “Their offices are only about 2 miles from us, we like that”.
The Osterfeld Agency is a New Orleans based restaurant marketing and operations consulting firm.
Find more information about MPRESS: HERE
For more information about Osterfeld Agency clients: HERE
For more info/ press contact:
Ron Ehemann, The Osterfeld Agency
(504) 533-8869 Media and Press – Extension: 3