Press Release: The Daily Beet Joins The Osterfeld Roster

Welcome To The Team

The Osterfeld Agency is pleased to announce that The Daily Beet restaurant and cafe has joined our roster!

Something For Everyone

The Daily Beet offers a wide range of vegan breakfast and lunch dishes all made with fresh ingredients. Don’t worry if you’re an egg for breakfast type of person though, you can add an egg to your meal if you aren’t strictly vegan.

Grab and Go

If you arent looking for a whole meal and just need a “pick me up” don’t fret. The daily beet has a great selection of juices and smoothies to choose from!

 

 

Come On By!

Stop by one of their three locations, either on Magazine, Girod in the CBD, or in St Roch Market!

 

You can find their Magazine Street menu here, their St Roch Market menu here, and their Girod Street menu here.

You Gotta Be Yourself: Why Your Agency Personality Matters

Brand Personality. What is it? Why does it matter?

We live in an era where everyone can see nearly everything that you do. There are pros and cons to having an online presence and an engaged audience. As a marketing and design agency, our social accounts exist to educate, update, and entertain our audience. The real question is, who is our audience and why are we sharing anything with them? Charlotte Day, a senior content marketing strategist at Contentworks, wrote on her blog, “A strong brand personality helps to create consistency across all consumer touch points. From your website to your social posts, there should be a strong brand identity which will make your followers feel safe and secure as consumers. Indeed, consistency can boost revenue by up to 23%, so it’s well worth knowing your brand inside out and coming up with content and style guides for all team members, so they’re on the same page.” 

Your personality as a marketing agency matters. There are tons of marketing agencies, freelance designers, and design consultancies that are competing for commercial clients. How do you set yourself apart? Chances are, many of these competitors do great work. But, so do you! Your personality may just be the reason that you won a client over a competing bid and they may not have known WHO you are unless you made that clear on your social accounts. So, make yourself known, and appeal to your specific audience…

Who is Your Audience? 

Who do you post for? Who likes, comments on, and shares your content? When it comes to The Osterfeld Agency, we post for our clients, potential clients, other design agencies, and designers and marketers who may want to work with us. It’s important to us that we share a bit of our client work, a window into our company culture, and tips that people in the marketing or restaurant industry can utilize to grow revenue and engagement.

You have to have an audience in order to have a meaningful personality. Think about yourself first. You are a microcosm of a brand. Why do your friends spend time with you? What does your significant other say about you to other people? What would your boss say about your work ethic? All of these things make up your brand and the people listed above count as your audience. Now think about your actual brand. Who is your audience and how would you talk to them? Define yourself and you have defined your audience.

So, Who is The Osterfeld Agency?

The Osterfeld Agency is small. We are close knit. Our interns work with our creative director and our president. There is a clear hierarchy, but there is also mutual respect. Each person is treated as an individual and creativity is nurtured. William Cooper, our digital media intern, manages all of our social accounts and our blog (even though he isn’t writing this post). When you hear from The Osterfeld Agency on social media, you are hearing directly from William, but you are also hearing from the rest of us. We have worked to develop a brand voice that echoes our creativity and agency personality. We are creative, we are hands-on, we are goofy.

How to Craft Meaningful Content

Create content that matters to you, and curate your audience based on your own interests. The easiest way to generate an interested following is to be yourself. Could you imagine making content that you didn’t care about? People can tell when you don’t care. So, do stuff that you care about! You will see us meeting with our clients weekly, eating at their restaurants, socializing with them. We are in an industry that operates in both business and pleasure. Our clients are our friends. Of course, we produce work for them, but we enjoy every aspect of production. We shoot photos and videos of food because we love to. We conduct interviews with our clients because we are interested in what they have to say and we think you will be, too.

You can follow us on instagram and facebook, where we will update our followers with client work, agency shenanigans, and marketing tips.

Written by Graham Cooper

 

Stanley: A Delicious Exploration of Flavor in the French Quarter

The Start to A Good Day:

Our morning began at the office; checking emails, updating social calendars, and finalizing the details of a website build for a new client. Mike asked, “Hey, want to go check out Stanley this morning? I hear they’re a great breakfast spot.” My answer was, “Duh.” Because who doesn’t want to check out new breakfast spots? Especially one that situated right on the corner of Jackson Square caddy-corner to St. Louis Cathedral. We parked about two blocks away with no trouble, but if we had come a month earlier, we may have spent 15 minutes trying to find a spot. Upon arrival we were greeted at the front door and asked to be seated next to a window. Through the window we could see street artists, musicians, and tourists alike making their way through the square and into the quarter.

We waited about three minutes and were ready to order. Our waiter came over almost as soon as I had set my menu down and we ordered. I ordered the Breaux Bridge Benedict and Mike got the Eggs Benedict Poor Boy. We both ordered sides of the Creole Breakfast Potatoes. The Breaux Bridge Benedict was made of two thick pieces of French bread (likely Leidenheimer’s) topped with boudin, cheese, poached eggs, green onions, covered with hollandaise sauce and ham on the side. The Eggs Benedict Poor Boy is a po-boy with a breakfast twist. Slices of ham sit on top of toasted French bread with poached eggs, hollandaise sauce, and green onions. The Creole Breakfast Potatoes were to die for. They are a standard potato hash well seasoned with creole flavors and green onions mixed in for some extra flavor.

Enjoy Some Pictures:
All-In-All

Stanley was a phenomenal experience and some of the best breakfast food I have had in quite a while. I would highly recommend this place to any New Orleanian and especially to tourists looking to get a delicious start to their day. Thanks Stanley!

When asked for comment (across our only desk), Mike Osterfeld says, “That was a f*cking delicious breakfast.”

Stanley can be found at 547 St. Ann Street in the French Quarter. They are open 7am to 7pm every day.

Go like them on Facebook!

Written by Graham Cooper

Chef Scotie Talks Saints Games at Bienvenue

New Orleans is a Saints town.  And Harahan is no different.  Saints fans are spread far a wide here in the surrounding area.  So, Bienvenue is hosting Saints watch parties for every game.

Drink specials, happy hour menu, good company and great fun.  Check out Chef Scotie talking about the Saints game watch parties below.

Osterfeld To Use MPRESS As Exclusive Printing Partner – New Orleans

**FOR IMMEDIATE RELEASE**

For more info/ press contact: 

Ron Ehemann, The Osterfeld Agency

ron.ehemann@michaelosterfeld.com

(504) 533-8869  Media and Press – Extension: 3

 

Today, Osterfeld Agency assistant creative director Graham Cooper announced that the agency has agreed to a printing and publishing partnership with MPress, a New Orleans based high volume printing company.   “After touring the facility and seeing their capabilities and quality I am confident that MPress will deliver the best quality for our clients, who are among some of the top brands in the city”.  Said Cooper.

Osterfeld Agency is a marketing and operations consulting firm specializing in restaurants and the hospitality industry.   They create brand identity, manage social and digital ads, print ads, experiential marketing – basically, the entire marketing picture for their clients.

MPress will be the exclusive printer for materials such as menus, mailers, business cards, flyers, brochures and any other printing needed.

‘We wanted to work with someone local, where, if we need something on the fly we can get it done quickly and without delay.” Cooper said.  “Their offices are only about 2 miles from us, we like that”.

The Osterfeld Agency is a New Orleans based restaurant marketing and operations consulting firm.

 

Find more information about MPRESS:  HERE

For more information about Osterfeld Agency clients:  HERE

 

For more info/ press contact:

Ron Ehemann, The Osterfeld Agency

ron.ehemann@michaelosterfeld.com

(504) 533-8869  Media and Press – Extension: 3