Having trouble grabbing customers with your website? It’s possible something about your site could be deterring the crowds. Read on for some common reasons why your website might be driving people away instead of bringing them in, as well as how to fix these issues.
It’s Too Complex
Your website might be driving people away because it’s too complex and noisy. The easiest sites to navigate are simple and straightforward—you don’t want too much clutter. To simplify your site, use only one navigation menu and keep the navigation consistent throughout the website. Use simpler styles and designs—they load faster and are easier to look at. Remove unnecessary elements, such as extra decoration or too much text. Most visitors will want to scan the page, not read a dense paragraph. Simplifying your website will also be helpful for your company, as more minimalist sites are easier to build and keep up.
It’s Not Mobile Friendly
Your website needs a mobile-friendly design. People may not have their computers with them at all times, but they tend to carry their phones with them everywhere. Today, over 52 percent of website visits are done on a mobile device. A huge portion of your traffic is probably coming from mobile devices, and you don’t want to turn them away.
Use responsive design—this is good for both mobile use and SEO. Your customers will be able to see the same content visible on your desktop website. A responsive website just changes its display and arrangement based on the size of the screen. It is also important to make any buttons (and fonts) large enough to be used on a mobile device, stay away from using Flash, and test your mobile site regularly.
There’s No Call to Action
Without a clear call to action, visitors may have a hard time finding the content they are looking for. Your website needs to have a clear path of action. Make sure you incorporate buttons and links to guide the visitor to the different pieces of content on your site. Calls to action like “Read More,” “Learn More,” and “Click Here” will grab the attention of visitors to your site. Calls to action are very important for both marketing and helping your customers find what they need.
There are many reasons why your website could be deterring visitors. Be sure your site is simple, mobile-friendly, and includes calls to action. Doing these things will make sure that your site is engaging and visually appealing.
If your company’s branding and website need a facelift, we can help! Contact us to schedule a strategy session so we can help you to achieve your goals.