The Duke LoCicero Signature Club is Live!

It’s Finally Here!

Sign up for the Signature club today to receive exclusive offers, deals, and promotions.

If you sign up now you’ll receive 2 small plates and a glass of wine for $22! You’ll also be notified when new promotions come out, so you never miss an opportunity to eat great food at a great price. 

Dab’s Spicy Shrimp

Get Onboard!

You can sign up here, and while you’re at it check out the other specials we have running right now. We hope to see you stop by, say hello, and eat some delicious New Orleans Cuisine!

Press Release: The Daily Beet Joins The Osterfeld Roster

Welcome To The Team

The Osterfeld Agency is pleased to announce that The Daily Beet restaurant and cafe has joined our roster!

Something For Everyone

The Daily Beet offers a wide range of vegan breakfast and lunch dishes all made with fresh ingredients. Don’t worry if you’re an egg for breakfast type of person though, you can add an egg to your meal if you aren’t strictly vegan.

Grab and Go

If you arent looking for a whole meal and just need a “pick me up” don’t fret. The daily beet has a great selection of juices and smoothies to choose from!



Come On By!

Stop by one of their three locations, either on Magazine, Girod in the CBD, or in St Roch Market!


You can find their Magazine Street menu here, their St Roch Market menu here, and their Girod Street menu here.

Press Release: Barcadia Joins The Osterfeld Agency

The Osterfeld Agency is excited to announce that we will be working Barcadia as its marketing and public relations agency going into the new year. We have a lot of exciting stuff planned for the new year and cant wait to show you what we have in store for 2020.

We hope you stop by and we look forward to seeing you. Lets kick off this new decade with a bang!

Ho Ho Head on Down to Dabs

Christmas at dab’s

Celebrate this holiday season with some exciting new things coming to Dab’s Bistro as part of their special Christmas Eve Dinner menu. Enjoy Dukes’ handcrafted three-course meal, with your choice of a starter, an entree, and a dessert.



eat right this season

Start your night with and order of chefs Duke’s famous meatballs, then enjoy some grilled lamb chops with sweet rosemary tomato balsamic sauce with creamy cheesy polenta. Finally, finish off your night with an amazing Banana fosters bread pudding and drinks at the bar. Keep in mind this is merely one of many combinations you can make, the full menu has six starters, six entrees, and 5 desserts to choose from. Not in the mood for lamb? Don’t fret, there’s plenty of seafood, beef, and chicken dishes to choose from.


Spread the cheer

This holiday season reward yourself and your family with an amazing dinner from an amazing chef. The three-course Christmas Eve dinner is $45 and is served from 5:00 pm to 10:30 pm on Christmas Eve. Don’t stress about what to do for your family meal, lets Dab’s Bistro make it easy for you.

Food Talk with Chef Scotie and Michael Osterfeld

Food Talk With Chef Scotie 

Join Chef Scot Craig of Katie’s, Francesca, and Bienvenue, and Michael Osterfeld of the Osterfeld Agency on this weeks episode of esteemed New Orleans food critic and radio personality Tom Fitzmorris’s podcast. Chef Scot talks food in New Orleans and about his newest restaurant Bienvenue located in Harrahan, Louisiana.

Check out the Podcast here.

Duke LoCicero’s Dab’s Bistro Opens in Metairie

 For More Information:

Ron Ehemann

Chief Operating Officer, The Osterfeld Agency




October 20, 2019

Metairie, LA


Chef Duke LoCicero opens Dab’s in Metairie

For almost three decades Chef Duke LoCicero could be found whipping up 4 star masterpieces at Cafe Giovanni in the French Quarter.  His New World Italian cuisine – Creole-Italian – was defined by Southern Italian classics with a Louisiana flare.  But then worsening business conditions, high-profile crime, and street construction drove him away.  In 2017, Chef Duke closed his NOLA landmark.  

Late this September, LoCicero surprised again when he opened a New Orleans bistro smack dab in Metairie.  In a take from his legal name, Dabney Ewing LoCicero, his new restaurant is called Dab’s Bistro (3401 N. Hullen Street near Lakeside Mall).

Dab’s was created from love.  Truth be told, Chef Duke just simply loves creative cooking.  And Dab’s is nothing if not creative.

The building has housed several restaurants, the last being Cello’s, but Duke changed it all.  He built a new kitchen, the biggest in which he’s ever worked.  He hired local artists to decorate the comfortably modern interior.  And, he brought many of his fine dining dishes from  Giovnni’s, but with a small plate twist.   This isn’t burgers and steaks.  The menu includes Chef Duke’s classic meatballs, bolognese, an outstanding beef short rib. (But you can get a burger, too)

Dab’s has a clean, open look.  The choice of light wood and moderate lighting creates a space where you’ll find comfortable whether in jeans or dressed to the nines.  It’s a colorful place with a large bar and many small plate selections, perfect for light or “bar dining”.  While its not a sports bar and surely doesn’t feel like one, Dab’s does sport a huge screen in one of its two dining rooms and another over the bar.  Dab’s is a great place to take in a game, particularly if you’re hungry for fine food.

“Since opening we have seen a lot of great reviews of Chef Duke’s food and the people are loving it.   They are really glad to have him back.  Close the the mall and everything, Dab’s has something for everyone.   And, he plans to be open for holiday dinners like Thanksgiving, Christmas Eve, New Years Eve and more.”  Said Michael Osterfeld, who handles publicity and marketing for Dab’s through The Osterfeld Agency. “I particularly love the Beef Short Ribs and the Meatball’s! – two of my favorites!”

Chef Duke says he hopes to extend Dab’s hours in the future, he’d like to go late night.  “After 10 there really isn’t anything but burgers.  In the French Quarter there is, but not in  Metairie.  I’d like to change that.   I want to serve our most popular dinner dishes until 2 AM Thursday thru Sunday with a bar featuring bourbon and whiskeys.”

Born and raised here, Chef Duke is a Metairie celebrity of sorts.  The New Orleans Chapter of the American Culinary Federation named him “Chef of the Year” (1999) and “Top 25 Chefs in New Louisiana” (2011).  He was named “Best Executive Chef” by City Business (2008).  The Louisiana Restaurant Association awarded him “Restaurateur of the Year (2004).

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You Gotta Be Yourself: Why Your Agency Personality Matters

Brand Personality. What is it? Why does it matter?

We live in an era where everyone can see nearly everything that you do. There are pros and cons to having an online presence and an engaged audience. As a marketing and design agency, our social accounts exist to educate, update, and entertain our audience. The real question is, who is our audience and why are we sharing anything with them? Charlotte Day, a senior content marketing strategist at Contentworks, wrote on her blog, “A strong brand personality helps to create consistency across all consumer touch points. From your website to your social posts, there should be a strong brand identity which will make your followers feel safe and secure as consumers. Indeed, consistency can boost revenue by up to 23%, so it’s well worth knowing your brand inside out and coming up with content and style guides for all team members, so they’re on the same page.” 

Your personality as a marketing agency matters. There are tons of marketing agencies, freelance designers, and design consultancies that are competing for commercial clients. How do you set yourself apart? Chances are, many of these competitors do great work. But, so do you! Your personality may just be the reason that you won a client over a competing bid and they may not have known WHO you are unless you made that clear on your social accounts. So, make yourself known, and appeal to your specific audience…

Who is Your Audience? 

Who do you post for? Who likes, comments on, and shares your content? When it comes to The Osterfeld Agency, we post for our clients, potential clients, other design agencies, and designers and marketers who may want to work with us. It’s important to us that we share a bit of our client work, a window into our company culture, and tips that people in the marketing or restaurant industry can utilize to grow revenue and engagement.

You have to have an audience in order to have a meaningful personality. Think about yourself first. You are a microcosm of a brand. Why do your friends spend time with you? What does your significant other say about you to other people? What would your boss say about your work ethic? All of these things make up your brand and the people listed above count as your audience. Now think about your actual brand. Who is your audience and how would you talk to them? Define yourself and you have defined your audience.

So, Who is The Osterfeld Agency?

The Osterfeld Agency is small. We are close knit. Our interns work with our creative director and our president. There is a clear hierarchy, but there is also mutual respect. Each person is treated as an individual and creativity is nurtured. William Cooper, our digital media intern, manages all of our social accounts and our blog (even though he isn’t writing this post). When you hear from The Osterfeld Agency on social media, you are hearing directly from William, but you are also hearing from the rest of us. We have worked to develop a brand voice that echoes our creativity and agency personality. We are creative, we are hands-on, we are goofy.

How to Craft Meaningful Content

Create content that matters to you, and curate your audience based on your own interests. The easiest way to generate an interested following is to be yourself. Could you imagine making content that you didn’t care about? People can tell when you don’t care. So, do stuff that you care about! You will see us meeting with our clients weekly, eating at their restaurants, socializing with them. We are in an industry that operates in both business and pleasure. Our clients are our friends. Of course, we produce work for them, but we enjoy every aspect of production. We shoot photos and videos of food because we love to. We conduct interviews with our clients because we are interested in what they have to say and we think you will be, too.

You can follow us on instagram and facebook, where we will update our followers with client work, agency shenanigans, and marketing tips.

Written by Graham Cooper


Chef Scotie Talks Saints Games at Bienvenue

New Orleans is a Saints town.  And Harahan is no different.  Saints fans are spread far a wide here in the surrounding area.  So, Bienvenue is hosting Saints watch parties for every game.

Drink specials, happy hour menu, good company and great fun.  Check out Chef Scotie talking about the Saints game watch parties below.

Duke Locicero’s New Concept “Dab’s” Signs with Osterfeld Agency

The Osterfeld Agency is pleased to announce that it will be working with Dab’s as their marketing and public relations agency when it opens in the coming weeks.

Famed chef Duke Locicero will open the new restaurant in Metairie and as he put’s a new spin on some of his famous dishes from Cafe Giovanni in the Quarter.

“Chef Duke is a prolific name in the New Orleans restaurant business.  As a food lover I am excited to see what he comes up with.  As a marketer I am proud to be his official marketing partner.”  Said Michael Osterfeld, President of The Osterfeld Agency.

Duke is excited to be coming home and the restaurant is slated to open in the next 2 weeks. Stay tuned for more exclusive content and check out the video below from the site “Featured” – where chef Duke is featured in a series of short interview clips about his new project.