Osterfeld Agency to provide free listing service and menu publication to expedite online ordering

The Osterfeld Agency is dedicated to helping our partners in the restaurant and general business industry during this difficult time.  As such, our team has spent the last 48 hours around the clock working to build a robust listing platform for businesses to present information to potential consumers about new business hours, pick-up, delivery options and more, that aren’t readily available in a single place currently.  That can be found at open4bizLA.com

The global Covid-19 pandemic has and will continue to impact our citizens and our business community. Rapidly changing circumstances are affecting people’s ability to secure food and other resources, or to even know which businesses are open and have product available. As a member of the Louisiana Restaurant Association, The Osterfeld Agency has created this internet-based portal through which businesses can easily update to keep the public aware of their resources and abilities. This website will provide the most current information coming directly from businesses to inform the public about their hours of operation, services offered and special services designed to assist during this difficult period.  (Information needs to be verified and is subject to change in the fluid situation.  We are not liable for incorrect information.)

We are also offering a free 2-month subscription to our proprietary software platform, Zapp Guru (zapp.guru), to all Louisiana restaurants who need to update their menus and publish them across the web during a time where most people will be making dining decisions based on online listed menus.  

Finally, we are also offering social media advice and messaging to local business owners who need help with communications through our main agency.  The Osterfeld Agency has partnered with Ellie Rand Public Relations to offer pro bono PR assistance to restaurants over the next 2 weeks on a first come first-served basis.  

“I am extremely proud to be able to help our restaurant and business partners in what is going to be a difficult few weeks.   We are here at your service.  And I believe we will all come out on the other side strong, together”. Said Michael Osterfeld, President of The Osterfeld Agency.  

Requests for assistance can be submitted through the live chat option on the website osterfeldagency.com as well as email to support@michaelostefeld.com.   

The Osterfeld Agency would like to thank Patrick Gros, Wendy Warren, and Sarah Peltier at the LRA and Kristian Sonnier of New Orleans & Company (formerly the New Orleans Convention and Visitors Bureau), for their assistance throughout the last few days. 

Bienvenue, The Place to Be in Harahan

There is a lot of options when it comes to eating out in New Orleans. There’s everything from quick stop sandwich places if you’re looking for lunch, grab and go pizza places if you’re in the quarter. Sometimes, however, you want to sit down and enjoy some real southern food, from a place that has character, and personality. The place that comes to mind should be Bienvenue.

Now Bienvenue might not be a place that everyone thinks about when it comes to New Orleans Cuisine, because its located in Harahan, a suburb of New Orleans. I think its time we change that though. Over the past few months, Bienvenue has been shaping its self to be one of the best spots to eat in Jefferson Parish. They have a warm and inviting personality that’s genuine. Since they aren’t in the heart of the city it becomes very clear upon entering, that this is a local gem, frequented by the people of Harahan and the surrounding towns. Walking through the front doors feels like your going to a friend’s house for dinner, greeted with smiles that aren’t forced and welcomed by everybody.

Character and personality aren’t the only things they have though. All of the smiles and happiness are backed up with a killer menu. Executive Chef Scot Craig is a famous name in New Orleans, for places like Katies in mid-city, and Francesca by Katies and now he has brought his 40 years of experience to Bienvenue.

One of the stand out dishes on the expertly crafted menu would have to be the Cochon de Lait Cuban, which is a pork debris and ham sandwich with swiss cheese, pickles, and mustard on pressed French bread. However, if you manage to go in on a Saturday or Sunday morning Graham Cooper, the creative director at The Osterfeld Agency “swears you won’t be disappointed by the crab cake benedict”.

So stop by Bienvenue and come try the delicious menu! And if your looking for crawfish this weekend there having weekly crawfish boils on Saturday from 4-8!

Bienvenue on Hickory: 467 Hickory Ave, Harahan, LA 70123

Wasserman Media: Boosting Ticket Sales for Bay To Breakers Annual Race

Bay to Breakers is a race built by the people. Since 1912, Over 2 million costumed runners, walkers, and centipedes have completed the iconic 12K journey from the San Francisco Bay to the breakers on Ocean Beach.

Our team was tapped to use social media targeted ad campaigns to drive ticket sales on the first day available.

Typically, tickets go on sale and then increase in sales as the event grows closer. Wasserman wanted to target potential runners that were within their target demographic on social media in order to encourage them to buy a discounted ticket on the first day of the sale.

We created campaigns, split testing and unique targeting to reach people within 100 miles of the race location and target those we thought would be most likely to convert to ticket purchase.

Bay To Breakers Starting Line

This campaign had multiple goals including awareness and reach, displaying the content to viewers multiple times to encourage memorability of the ad and likelihood of purchase. The other main goal was direct sales. Selling tickets through ads clicked on social platforms tracked using the Facebook pixel.

The results were outstanding. We were able to create an awareness campaign about the race leading up to the ticket-on-sale date. Overall, on the first day of tickets-on-sale, we were able to sell more on that single first day than any day before.

Specialized social media ads can drive new customers to businesses and create an excellent ROI. If you are looking for someone to help with social media, including completely managed social media, reach out to my team and let’s talk!

Michael Osterfeld is the President of The Osterfeld Agency and Mikes Big Mouth Media. He is an expert in digital marketing strategy including social media, search, web and brand design. Over the last 10 years, his sites have created billions of traffic clicks for companies around the globe.

This post may have been written by a staff member and not Michael Osterfeld personally.

Reaching New Riders for Harley-Davidson

Harley-Davidson is a household name across America. They are known for their quality, iconic bikes and now, their riding academy.

With this campaign, we had two overall goals. Increase sign-ups and participation over the summer for the Harley-Davidson Riding Academy and along with that, promote the availability of used inventory to new riders who would be likely to be interested in making a purchase.

Increasing sign-ups for the academy was the first challenge that we tackled. Our initial planning and research indicated a few things that were important as we began planning the ads and structure. First, we hypothesized that someone who is taking the riding academy for the first time probably did not own a bike. We also predicted (not unexpectedly) that after taking the class, the rider would then be likely to be interested in making a bike purchase. Research indicated that most new riders purchased used bikes. So everything fits together in this case quite nicely for targeting.

There were a lot of demographic pieces that we took into consideration but a couple of big factors for us were age, income, and general interests. Through split test targeting, we quickly realized that a 30+ demographic produced a higher ROI. These people were more likely to have disposable income and be stabilized if they had a family in the works. They also had about 10 years in their jobs so they would likely be a group to have credit to be able to make a purchase. The income demographic is a key piece as well. Having the income to be able to purchase a bike and maintain the requisite lifestyle is important. We wanted to target our ads at people who had the interest and the means to become a lifelong Harley rider. By targeting these specific potential riders, were we able to reduce cost per acquisition by 20% across the board and reach more engaged users.

The second goal ended up being a product of the first result. Once we had engaged with someone interested in the academy we then targeted those people with in-stream ads and follow up campaigns with specific inventory images and price points based on their interest and income level. The theory here is that if they were interested in the class, and had clicked something related to the class, then it was time to target them with options to purchase.

Overall the campaign was regarded as a success and we were able to bring ROI from our efforts to the dealers and deliver on our promise.

Osterfeld Agency can manage campaigns for small businesses to large business, locally, nationally or globally.  Our team has the experience to create engaging content and share it with audiencues to produce the RIO you are looking for.  Talk to us today about how we can help!

Michael Osterfeld is the President of The Osterfeld Agency and Mikes Big Mouth Media. He is an expert in digital marketing strategy including social media, search, web and brand design. Over the last 10 years, his sites have created billions of traffic clicks for companies around the globe.

This post may have been written by a staff member and not Michael Osterfeld personally.

Driving Social Interaction for Argo Tea

Social Targeting

Headquartered in Chicago, As of October 2011 the chain had 26 locations and distribution in over 3,000 grocery stores.  When my team was hired to help Argo Tea expand their LoyalTea club we knew right away that one of the places we had to focus on was Facebook. The plan was to launch a new app that would replace the old program and get customers to download the app on their mobile devices to participate.

Facebook provides a robust number of tools that allow an advertising user to be very specific in their ad targeting. The Argo Tea Facebook page would give us our customer model and from there we could expand targeting to find similar customers based on things like location, age, buying habits, interests.

From there, we would work to create several campaigns and split test the targeting to see which campaigns would get the best results for the least cost. To do this we set up 20 ads using multivariate testing, but also being careful not to make too many changes and confuse the results.

The overall goal was to reach new customers and convert them into LoyalTea program members as well as make sure that existing customers successfully migrated to the new app.

The results ended up being as expected. A LoyalTea member has a projected lifetime value. Based on that lifetime value, the cost of customer acquisition/ migration ended up being well below what it had been previously, making this campaign a success.

Are you struggling with Social Media for your business?

Having a Facebook page, Twitter account and Instagram are all very important, especially for food brands. Reaching customers who are out there looking to be inspired is critical. If you aren’t engaging people on social media with your brand someone else is. You are missing critical opportunities to communicate with your current customers and find new ones.

If you need help setting up and managing your social media channels don’t hesitate to reach out to my team. We have years of experience managing social media pages, strategy, and paid ad campaigns. ROI for paid ads on Facebook and Instagram (and no, I don’t mean “boosting” posts) can be really good for restaurants and food brands if executed properly. The platforms to build the campaigns are complicated and cumbersome – but you can eventually learn to tame the beast and put it to work for you. If you are looking to get more customers now, we can help.

Contact us:

Michael Osterfeld is the President of The Osterfeld Agency and Mikes Big Mouth Media. He is an expert in digital marketing strategy including social media, search, web and brand design. Over the last 10 years, his sites have created billions of traffic clicks for companies around the globe.

This post may have been written by a staff member and not Michael Osterfeld personally.

Press Release: The Daily Beet Joins The Osterfeld Roster

Welcome To The Team

The Osterfeld Agency is pleased to announce that The Daily Beet restaurant and cafe has joined our roster!

Something For Everyone

The Daily Beet offers a wide range of vegan breakfast and lunch dishes all made with fresh ingredients. Don’t worry if you’re an egg for breakfast type of person though, you can add an egg to your meal if you aren’t strictly vegan.

Grab and Go

If you arent looking for a whole meal and just need a “pick me up” don’t fret. The daily beet has a great selection of juices and smoothies to choose from!



Come On By!

Stop by one of their three locations, either on Magazine, Girod in the CBD, or in St Roch Market!


You can find their Magazine Street menu here, their St Roch Market menu here, and their Girod Street menu here.

Press Release: Barcadia Joins The Osterfeld Agency

The Osterfeld Agency is excited to announce that we will be working Barcadia as its marketing and public relations agency going into the new year. We have a lot of exciting stuff planned for the new year and cant wait to show you what we have in store for 2020.

We hope you stop by and we look forward to seeing you. Lets kick off this new decade with a bang!

Ho Ho Head on Down to Dabs

Christmas at dab’s

Celebrate this holiday season with some exciting new things coming to Dab’s Bistro as part of their special Christmas Eve Dinner menu. Enjoy Dukes’ handcrafted three-course meal, with your choice of a starter, an entree, and a dessert.



eat right this season

Start your night with and order of chefs Duke’s famous meatballs, then enjoy some grilled lamb chops with sweet rosemary tomato balsamic sauce with creamy cheesy polenta. Finally, finish off your night with an amazing Banana fosters bread pudding and drinks at the bar. Keep in mind this is merely one of many combinations you can make, the full menu has six starters, six entrees, and 5 desserts to choose from. Not in the mood for lamb? Don’t fret, there’s plenty of seafood, beef, and chicken dishes to choose from.


Spread the cheer

This holiday season reward yourself and your family with an amazing dinner from an amazing chef. The three-course Christmas Eve dinner is $45 and is served from 5:00 pm to 10:30 pm on Christmas Eve. Don’t stress about what to do for your family meal, lets Dab’s Bistro make it easy for you.

Food Talk with Chef Scotie and Michael Osterfeld

Food Talk With Chef Scotie 

Join Chef Scot Craig of Katie’s, Francesca, and Bienvenue, and Michael Osterfeld of the Osterfeld Agency on this weeks episode of esteemed New Orleans food critic and radio personality Tom Fitzmorris’s podcast. Chef Scot talks food in New Orleans and about his newest restaurant Bienvenue located in Harrahan, Louisiana.

Check out the Podcast here.

Duke LoCicero’s Dab’s Bistro Opens in Metairie

 For More Information:

Ron Ehemann

Chief Operating Officer, The Osterfeld Agency




October 20, 2019

Metairie, LA


Chef Duke LoCicero opens Dab’s in Metairie

For almost three decades Chef Duke LoCicero could be found whipping up 4 star masterpieces at Cafe Giovanni in the French Quarter.  His New World Italian cuisine – Creole-Italian – was defined by Southern Italian classics with a Louisiana flare.  But then worsening business conditions, high-profile crime, and street construction drove him away.  In 2017, Chef Duke closed his NOLA landmark.  

Late this September, LoCicero surprised again when he opened a New Orleans bistro smack dab in Metairie.  In a take from his legal name, Dabney Ewing LoCicero, his new restaurant is called Dab’s Bistro (3401 N. Hullen Street near Lakeside Mall).

Dab’s was created from love.  Truth be told, Chef Duke just simply loves creative cooking.  And Dab’s is nothing if not creative.

The building has housed several restaurants, the last being Cello’s, but Duke changed it all.  He built a new kitchen, the biggest in which he’s ever worked.  He hired local artists to decorate the comfortably modern interior.  And, he brought many of his fine dining dishes from  Giovnni’s, but with a small plate twist.   This isn’t burgers and steaks.  The menu includes Chef Duke’s classic meatballs, bolognese, an outstanding beef short rib. (But you can get a burger, too)

Dab’s has a clean, open look.  The choice of light wood and moderate lighting creates a space where you’ll find comfortable whether in jeans or dressed to the nines.  It’s a colorful place with a large bar and many small plate selections, perfect for light or “bar dining”.  While its not a sports bar and surely doesn’t feel like one, Dab’s does sport a huge screen in one of its two dining rooms and another over the bar.  Dab’s is a great place to take in a game, particularly if you’re hungry for fine food.

“Since opening we have seen a lot of great reviews of Chef Duke’s food and the people are loving it.   They are really glad to have him back.  Close the the mall and everything, Dab’s has something for everyone.   And, he plans to be open for holiday dinners like Thanksgiving, Christmas Eve, New Years Eve and more.”  Said Michael Osterfeld, who handles publicity and marketing for Dab’s through The Osterfeld Agency. “I particularly love the Beef Short Ribs and the Meatball’s! – two of my favorites!”

Chef Duke says he hopes to extend Dab’s hours in the future, he’d like to go late night.  “After 10 there really isn’t anything but burgers.  In the French Quarter there is, but not in  Metairie.  I’d like to change that.   I want to serve our most popular dinner dishes until 2 AM Thursday thru Sunday with a bar featuring bourbon and whiskeys.”

Born and raised here, Chef Duke is a Metairie celebrity of sorts.  The New Orleans Chapter of the American Culinary Federation named him “Chef of the Year” (1999) and “Top 25 Chefs in New Louisiana” (2011).  He was named “Best Executive Chef” by City Business (2008).  The Louisiana Restaurant Association awarded him “Restaurateur of the Year (2004).

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