Ho Ho Head on Down to Dabs

Christmas at dab’s

Celebrate this holiday season with some exciting new things coming to Dab’s Bistro as part of their special Christmas Eve Dinner menu. Enjoy Dukes’ handcrafted three-course meal, with your choice of a starter, an entree, and a dessert.

 

Menu:

eat right this season

Start your night with and order of chefs Duke’s famous meatballs, then enjoy some grilled lamb chops with sweet rosemary tomato balsamic sauce with creamy cheesy polenta. Finally, finish off your night with an amazing Banana fosters bread pudding and drinks at the bar. Keep in mind this is merely one of many combinations you can make, the full menu has six starters, six entrees, and 5 desserts to choose from. Not in the mood for lamb? Don’t fret, there’s plenty of seafood, beef, and chicken dishes to choose from.

 

Spread the cheer

This holiday season reward yourself and your family with an amazing dinner from an amazing chef. The three-course Christmas Eve dinner is $45 and is served from 5:00 pm to 10:30 pm on Christmas Eve. Don’t stress about what to do for your family meal, lets Dab’s Bistro make it easy for you.

You Gotta Be Yourself: Why Your Agency Personality Matters

Brand Personality. What is it? Why does it matter?

We live in an era where everyone can see nearly everything that you do. There are pros and cons to having an online presence and an engaged audience. As a marketing and design agency, our social accounts exist to educate, update, and entertain our audience. The real question is, who is our audience and why are we sharing anything with them? Charlotte Day, a senior content marketing strategist at Contentworks, wrote on her blog, “A strong brand personality helps to create consistency across all consumer touch points. From your website to your social posts, there should be a strong brand identity which will make your followers feel safe and secure as consumers. Indeed, consistency can boost revenue by up to 23%, so it’s well worth knowing your brand inside out and coming up with content and style guides for all team members, so they’re on the same page.” 

Your personality as a marketing agency matters. There are tons of marketing agencies, freelance designers, and design consultancies that are competing for commercial clients. How do you set yourself apart? Chances are, many of these competitors do great work. But, so do you! Your personality may just be the reason that you won a client over a competing bid and they may not have known WHO you are unless you made that clear on your social accounts. So, make yourself known, and appeal to your specific audience…

Who is Your Audience? 

Who do you post for? Who likes, comments on, and shares your content? When it comes to The Osterfeld Agency, we post for our clients, potential clients, other design agencies, and designers and marketers who may want to work with us. It’s important to us that we share a bit of our client work, a window into our company culture, and tips that people in the marketing or restaurant industry can utilize to grow revenue and engagement.

You have to have an audience in order to have a meaningful personality. Think about yourself first. You are a microcosm of a brand. Why do your friends spend time with you? What does your significant other say about you to other people? What would your boss say about your work ethic? All of these things make up your brand and the people listed above count as your audience. Now think about your actual brand. Who is your audience and how would you talk to them? Define yourself and you have defined your audience.

So, Who is The Osterfeld Agency?

The Osterfeld Agency is small. We are close knit. Our interns work with our creative director and our president. There is a clear hierarchy, but there is also mutual respect. Each person is treated as an individual and creativity is nurtured. William Cooper, our digital media intern, manages all of our social accounts and our blog (even though he isn’t writing this post). When you hear from The Osterfeld Agency on social media, you are hearing directly from William, but you are also hearing from the rest of us. We have worked to develop a brand voice that echoes our creativity and agency personality. We are creative, we are hands-on, we are goofy.

How to Craft Meaningful Content

Create content that matters to you, and curate your audience based on your own interests. The easiest way to generate an interested following is to be yourself. Could you imagine making content that you didn’t care about? People can tell when you don’t care. So, do stuff that you care about! You will see us meeting with our clients weekly, eating at their restaurants, socializing with them. We are in an industry that operates in both business and pleasure. Our clients are our friends. Of course, we produce work for them, but we enjoy every aspect of production. We shoot photos and videos of food because we love to. We conduct interviews with our clients because we are interested in what they have to say and we think you will be, too.

You can follow us on instagram and facebook, where we will update our followers with client work, agency shenanigans, and marketing tips.

Written by Graham Cooper

 

8 Bar and Restaurant Background Music Tips to Boost Sales

So, this week we are talking about music in restaurants and bars.    Buzztime did an awesome write up of all the top tips, which we are aggregating here….So check it out….here are the top 2…click over to their site to read the entire article…and it’s worth it.  And backed up be real science and research!

From their site:

 

Tip #1) Play Slow Tempo Music During Slower Dayparts to Speed Up Drink Sales

When you have a lull in customer traffic – maybe mid-afternoon or early evening – don’t try to energize patrons with loud or lively music. Instead, play slow tempo restaurant background music. Why? Because a study shows that slower tempo music will encourage patrons to stick around and spend up to 40 percent more on drinks and desserts.

While food orders didn’t increase in the study, drink and dessert orders went up. So, make sure you promote your drink and dessert menus during slower dayparts. A great way to do this is with eye-catching digital signage you can change out with the dayparts.

 

And this one….

Tip #4) Pump Up the Jams…

Want to boost drink sales? Turn up the volume of your restaurant background music. Research shows that simply turning music on at a bar will lead to increased alcohol sales. Then, playing that music at higher volumes increases the rate of alcohol consumption even more. Be responsible. This study has been utilized to urge bars to monitor patrons for excessive alcohol consumption in short time periods. You should always instruct your bartenders to stop serving alcohol if a guest is becoming inebriated.

 

And of course this one….

Tip #5) Turn Up the Tempo and Turn Tables Faster

We covered what type of restaurant background music to play during slow dayparts. But when business is rockin’ during peak periods, you need a different approach. To turn tables faster, one often-referenced study recommends playing fast tempo music. In the study, when 62 sets of couples heard fast tempo restaurant background music, they believed they spent more time at the restaurant than they actually did. This is great for two reasons: tables turned faster yet guests still perceived that they spent a good amount of time dining. They didn’t feel “rushed” out.

 

Intrigued so far?  Check out the full article by our friends at Buzz Feed for some must know music tips!

Click Here

 

Thanks for staying tuned in!

 

 

Bienvenue Re-Branding

Bienvenue in Harahan is getting a new look.  And becoming ‘Bienvenue, On Hickory’ A fresh new logo, hot new dishes and a marketing campaign meant to bring the food to the forefront.   Each campaign will feature the amazing food they are serving along with a tidy list of included ingredients.

Bienvenue is planning to add brunch to their menu in the coming weeks and we think it will be amazing.   With a great 100% good review ranking through Google reviews, Bienvenue is on its way up as the best neighborhood restaurant in Harahan.

Stay tuned for more updates on menu items, specials and more.

 

Check out their entire menu at bienvenueharahan.com 

 

Wendy’s and Creative Twitter Marketing

 

So, if you haven’t had time to check out Wendy’s Twitter account you should.  It is a perfect example of how creative and risky marketing can pay off.  Sometimes, just Tweeting about things isn’t really going to get you the traffic you want.  But, Tweeting in a way that is fresh and exciting, albeit potentially offensive to some, can be a big win for your brand.  Taking calculated risks and managing expectations can pay off in the long term.

Check out this recent post from Forbes detailing the approach here:  A check out this excerpt below:

 

Under Kane, Wendy’s social media team — which he said numbers only five in-house, as it also works with marketing agency VML — sits near its brand and insights team. The teams have “monthly powwows to come up with ideas.” They’ve also studied the company’s advertising history closely to have a uniform voice for the brand identity and worked with Wendy’s chefs and the culinary team to learn about menu items.

“We are very intentionally integrated,” Kane said. “We spend a lot of time together as a collective. “

Giving the team free rein means making mistakes at times, he acknowledges. “I see stuff that surprises me all the time,” he said. “We want to be likable and sassy. We don’t want to be seen as sarcastic and rude. But we walk a fine line. Sometimes we get it wrong in tone.”