What is the number one thing people look at when they are trying to decide where to go eat? Is it the location of the restaurant? – Sometimes Is it how it looks on the inside? – That’s a factor Most importantly, however, it’s how the food looks. When I go out to eat I always look at one, what kind of food they serve, and two, what the quality of the food is. The biggest tool that restaurants can use for this is social media. Whether it’s Instagram/Facebook or Yelp you can use pictures of your dishes to bring people in.Using these platforms is critical to showing the public your food, so you don’t want to mess that up. That’s why picture quality and photography techniques are crucial to marketing yourself. In this muli-post blog series, we are going to break down some of the basic improvements you can make to beef up that photo of a burger to drive traffic. The first step in taking a better food picture is framing. When framing images in food photography, consider using the common photo guideline called the rule of thirds. When looking through your viewfinder, divide the visible space into three parts vertically. Then, divide the space into three horizontal parts as well. The four ideal points to place the most interesting part of your composition are 1/3 over and 1/3 down (where you see the top of the burger in the following figure), 1/3 over and 2/3 down, 2/3 over and 1/3 down, and 2/3 over and 2/3 down, as indicated in the figure.