What is the number one thing people look at when they are trying to decide where to go eat?
Is it the location of the restaurant?
Is it how it looks on the inside?
– That’s a factor
But, most importantly–it’s how the food looks. When I go out to eat I always look at what kind of food they serve and what the quality of the food is. Social media is the best way for restaurants to showcase their food. Whether it’s Instagram, Facebook, or Yelp you can use high quality pictures of your dishes to bring people in your doors.
Using these platforms is critical to showing the public your food, so you don’t want to mess that up. That’s why picture quality and photography techniques are crucial to marketing your restaurant. Take your time and practice the techniques we present in this series to perfect your food photography skills and learn what makes customers like, comment, and share your posts to reach more potential customers.
What to Expect When You’re Perfecting
In this muli-post blog series, we are going to break down some of the basic components of food photography including framing, lighting, and editing. If you follow this series, you’ll learn how to beef up that burger photo to drive traffic–get it?
Frame It Up
The first step in taking a better food picture is framing. When framing images in food photography, consider using the common photo guideline called the rule of thirds. When looking through your viewfinder, divide the visible space into three parts vertically. Then, divide the space into three horizontal parts as well.
The four ideal points to place the most interesting part of your composition are 1/3 over and 1/3 down (where you see the top of the burger in the following figure), 1/3 over and 2/3 down, 2/3 over and 1/3 down, and 2/3 over and 2/3 down, as indicated in the figure.
Want to up your game, but don’t have the time, skills or equipment to succeed?
Contact us and we’d be happy to schedule a consultation about how our team can help you market your restaurant or brand.