Brand Personality. What is it? Why does it matter?
We live in an era where everyone can see nearly everything that you do. There are pros and cons to having an online presence and an engaged audience. As a marketing and design agency, our social accounts exist to educate, update, and entertain our audience. The real question is, who is our audience and why are we sharing anything with them? Charlotte Day, a senior content marketing strategist at Contentworks, wrote on her blog, “A strong brand personality helps to create consistency across all consumer touch points. From your website to your social posts, there should be a strong brand identity which will make your followers feel safe and secure as consumers. Indeed, consistency can boost revenue by up to 23%, so it’s well worth knowing your brand inside out and coming up with content and style guides for all team members, so they’re on the same page.”
Your personality as a marketing agency matters. There are tons of marketing agencies, freelance designers, and design consultancies that are competing for commercial clients. How do you set yourself apart? Chances are, many of these competitors do great work. But, so do you! Your personality may just be the reason that you won a client over a competing bid and they may not have known WHO you are unless you made that clear on your social accounts. So, make yourself known, and appeal to your specific audience…
Who is Your Audience?
Who do you post for? Who likes, comments on, and shares your content? When it comes to The Osterfeld Agency, we post for our clients, potential clients, other design agencies, and designers and marketers who may want to work with us. It’s important to us that we share a bit of our client work, a window into our company culture, and tips that people in the marketing or restaurant industry can utilize to grow revenue and engagement.
You have to have an audience in order to have a meaningful personality. Think about yourself first. You are a microcosm of a brand. Why do your friends spend time with you? What does your significant other say about you to other people? What would your boss say about your work ethic? All of these things make up your brand and the people listed above count as your audience. Now think about your actual brand. Who is your audience and how would you talk to them? Define yourself and you have defined your audience.
So, Who is The Osterfeld Agency?
The Osterfeld Agency is small. We are close knit. Our interns work with our creative director and our president. There is a clear hierarchy, but there is also mutual respect. Each person is treated as an individual and creativity is nurtured. William Cooper, our digital media intern, manages all of our social accounts and our blog (even though he isn’t writing this post). When you hear from The Osterfeld Agency on social media, you are hearing directly from William, but you are also hearing from the rest of us. We have worked to develop a brand voice that echoes our creativity and agency personality. We are creative, we are hands-on, we are goofy.
How to Craft Meaningful Content
Create content that matters to you, and curate your audience based on your own interests. The easiest way to generate an interested following is to be yourself. Could you imagine making content that you didn’t care about? People can tell when you don’t care. So, do stuff that you care about! You will see us meeting with our clients weekly, eating at their restaurants, socializing with them. We are in an industry that operates in both business and pleasure. Our clients are our friends. Of course, we produce work for them, but we enjoy every aspect of production. We shoot photos and videos of food because we love to. We conduct interviews with our clients because we are interested in what they have to say and we think you will be, too.
Written by Graham Cooper