So, this week we are talking about music in restaurants and bars. Buzztime did an awesome write up of all the top tips, which we are aggregating here….So check it out….here are the top 2…click over to their site to read the entire article…and it’s worth it. And backed up be real science and research!
From their site:
Tip #1) Play Slow Tempo Music During Slower Dayparts to Speed Up Drink Sales
When you have a lull in customer traffic – maybe mid-afternoon or early evening – don’t try to energize patrons with loud or lively music. Instead, play slow tempo restaurant background music. Why? Because a study shows that slower tempo music will encourage patrons to stick around and spend up to 40 percent more on drinks and desserts.
While food orders didn’t increase in the study, drink and dessert orders went up. So, make sure you promote your drink and dessert menus during slower dayparts. A great way to do this is with eye-catching digital signage you can change out with the dayparts.
And this one….
Tip #4) Pump Up the Jams…
Want to boost drink sales? Turn up the volume of your restaurant background music. Research shows that simply turning music on at a bar will lead to increased alcohol sales. Then, playing that music at higher volumes increases the rate of alcohol consumption even more. Be responsible. This study has been utilized to urge bars to monitor patrons for excessive alcohol consumption in short time periods. You should always instruct your bartenders to stop serving alcohol if a guest is becoming inebriated.
And of course this one….
Tip #5) Turn Up the Tempo and Turn Tables Faster
We covered what type of restaurant background music to play during slow dayparts. But when business is rockin’ during peak periods, you need a different approach. To turn tables faster, one often-referenced study recommends playing fast tempo music. In the study, when 62 sets of couples heard fast tempo restaurant background music, they believed they spent more time at the restaurant than they actually did. This is great for two reasons: tables turned faster yet guests still perceived that they spent a good amount of time dining. They didn’t feel “rushed” out.
Intrigued so far? Check out the full article by our friends at Buzz Feed for some must know music tips!
Thanks for staying tuned in!